NOIR, back in business?


For anyone that doesn’t know the background story behind NOIR, listen up!  It all started with a store in Yorkville by the name of I-cii which was run by Peter Halpin. The store developed an almost cult like following especially from the people that swear on Japanese urban couture. So it was no surprise that when Peter closed the doors to I-cii there was a void that desperately needed to be filled.

In response to the high demand from their loyal patrons, Peter Halpin and Mary Ng opened NOIR on Bloor St. Housing Toronto’s only full Dior Homme collection (RTW and accessiories), Dolce&Gabbana, Yohji Yamamoto, Roberto Cavalli, Vivienne Westwood, Kiryuyrik, Undercover, Viktor & Rolf and Anna Molinari, just to name a few. Unfortunately, unlike fairytales, not everything has a happy ending. Many shopping enthusiasts and fashion connoisseurs alike were once again shocked this past winter when they noticed that NOIR‘s doors were closed and a notice from the building landlord stated that the tenants hadn’t paid their monthly rental fees.  As Bloor Street is one of the most expensive piece of real estate for retailers in this city (and North America), we had thought that it was the victim of the economic slump faced by all retailers.  A shame really as NOIR was an amazing gallery-style boutique that housed many of the most avant-garde and impossible-to-find collections.

Well perhaps this tale may have a happy ending after all. On one of our many trips down Bloor St. we passed by the boutique and to our surprise, the notice from the landlord was no longer posted.  So we ask: does our city get the cool and exclusive boutique (that is NOIR) back?

Store front Inside

Inside 2 Taken June 2 2009

NOIR, 151 Bloor Street West.

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