This past Saturday, the denim brand Naked & Famous teamed up with Toronto’s dutil. to offer customers a unique shopping experience. You had the chance to make your own custom pair of jeans! Naked & Famous is manufactured in Canada and prides itself on raw and rare Japanese denim! The brand is offered in over 30 countries with no agents or sales rep, I guess good quality can speak for itself.
The idea behind their custom denim event was to give the customer control and let them personalize their jeans. You walked in, chose the fabric, the stitching color and the leather patch for your soon-to-be pair of jeans. With a tailor on site, you got your measurements taken and within 3months you would have a pair of jeans sent to you that only you in world owned! Price points varied between $278 to $420, but think about it, you’re not only getting a quality denim but quite frankly a one-of-a-kind denim. How many people you know can claim that?
Also, if you are not a regular customer at dutil., considering it only opened its Toronto location this April, the shop is worth checking out! Known for carrying some of the best denim brands in North America, it’s no wonder Naked & Famous held their event there. In fact, Naked & Famous first did this event with dutil. 4 years ago in Vancouver.
Now if you missed this one day event, fear not. Though you may not be able to make your very one on-of-a-kind jean you can still check out the Naked & Famous collection at dutil. Just head on over to 704 Queen St. West and check out all the denim your little hearts could desire.
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