Lifetime Collective S/S 2012 Collection

Canadian based brand Lifetime Collective was launched back in 2002 by Reid Stewart and Trevor Fleming. Lifetime Collective is quite the unique brand which isn’t surprising given its origins.

The Lifetime Collective began as a collaborative group of artists and friends. With clothing as the main focus, Lifetime is inspired by the communities we live in, the places we travel to, and the curious characters that surround us. It is a family-spirited operation receptive to ideas that are shifting and paths that are twisting. More than a “brand of lifestyle,” Lifetime is defined by the changes that occur and the creative ways we adapt.

Their SS 2012 collection has a no fuss approach with casual fitting cuts that allow you to look and feel great. The collection is broken down into two distinct yet complimentary segments. By focusing on staples such as brightly coloured chinos, cotton lined jackets, casual knit sweaters,  and blankets to match you definitely have key options geared more temperate temperatures. On the other hand we nothing says summer than shedding a few layers. Taking inspiration from classics and as well as new creations, Lifetime’s summer two thousand and twelve collection includes lighter and shorter versions of our spring favorites. Chino shorts, tanks, polo shirts and light knits are available in rich shades of navy blue, grey, curry and clay.

Author: Freshly.Educated.Men