Toronto, ON., May 22, 2012 – Canada’s 17,104,098 male population is replete with stylish men and Sharp Magazine and The Bay are out to find the sharpest. The Search for Canada’s Sharpest Man, a national one month contest identifying the Canadian guy with the most panache and pizzazz is kicking off June 1, 2012. To initially launch and facilitate the hunt, photo kiosks will be set up in The Bay store locations in downtown Montreal, Toronto, Calgary and Vancouver.
From June 1st until June 10th, men are invited to visit the colorful mustard kiosks stationed by the West End Shops of The Bay men’s designer department, and capture an image or video of themselves in their stylish “duds,” which will be uploaded to SharpForMen.com. Entrants will rally their social networks to vote for their submission.
After June 10th, sharp Canadian men everywhere will be able to submit their photos online at SharpForMen.com. At the end of the voting period, the Top 3 with the most votes from each city, as well as the Top 3 online entries (total 15 finalists), will be judged by the fashion-savvy panel: Jeremy Freed, Sharp Magazine Editor-in-Chief, Suzanne Timmins, Fashion Director of The Bay and Shawn Hewson, Project Runway Canada judge and Bustle clothing designer. The winner will be flown to Toronto for a photo shoot, which will be part of a four-page feature in the September Style issue of Sharp Magazine, and a $5000 West End Shop designer shopping spree from The Bay.