18 Waits Flagship Opening Toronto

After 9 years of producing high quality menswear and selling it to specialty boutiques worldwide, as well as through their webstore, 18 Waits finally opened the doors to their first Flagship on Queen Street West, just east of Ossington here in Toronto. For those unfamiliar with the brand 18 Waits is a Canadian lifestyle brand with an old European mentality which, at the same times, takes inspiration in nature and the natural flow of the earth. It is a lifestyle brand which adheres just as much to Parisian cafés as it does to old English pubs, 1920s New York speakeasies, wood cabins by the lake, old upright pianos, poetry, literature, and 1970s rock and roll music. In an age of fast fashion 18 Waits is a brand meant to be worn well, enjoyed, loved, and destroyed.

So, as you can imagine it brings us great pleasure to finally see this beloved brand finally open it’s doors here in Toronto. Situated in a former gallery space, the store is clean and uncluttered – with custom dark wood and black metal racks and shelves which allow our Canadian-crafted line of menswear. Not to mention the opening of the Flagship store also coincided with the launch of their highly anticipated kids collection, Hopper Hunter. “The highest quality clothing for the littlest people.” as they call it. The collection features miniature versions of their popular adult pieces, made from the same high quality fabrics so that Dad and child can match.

This first brick-and-mortar shop is also home to a wide and varied collection of clothing and lifestyle accessories, alongside a handful of independent brands carefully chosen for their quality and on-brand aesthetic. Here are a few mentions to wet your sartorial pallet: Misc Goods Co., known for their handcrafted leather goods. TSOVET, an independent Los Angeles based watch brand offering an array of beautiful styles inspired by the freedom of travel and exploration – both key attributes of the 18 Waits brand. Lunettes Kollection glasses and sunnies,designed in Berlin with an accent on aesthetic detail, and painstakingly produced in Italy using traditional methods.
In addition, given the emphasis 18 Waits places on the importance of quality Canadian production, they’ve leveraged their flagship to also stock pieces from other Toronto designers, like Headmistress‘ hand knit alpaca toques with vintage fur pompoms and Artist, Joe Frontel’s hand-etched zippo. Talk about understanding your market. Anyone familiar with the Ossignton area can tell you that this area particularly is heavy on celebrating community. So to have a brand come in and be sensitive to that is just the cherry on top!
For those of you looking to visit, 18 Waits is located at  990 Queen St W, Toronto, ON M6J 1H1.