After 9 years of producing high quality menswear and selling it to specialty boutiques worldwide, as well as through their webstore, 18 Waits finally opened the doors to their first Flagship on Queen Street West, just east of Ossington here in Toronto. For those unfamiliar with the brand 18 Waits is a Canadian lifestyle brand with an old European mentality which, at the same times, takes inspiration in nature and the natural flow of the earth. It is a lifestyle brand which adheres just as much to Parisian cafés as it does to old English pubs, 1920s New York speakeasies, wood cabins by the lake, old upright pianos, poetry, literature, and 1970s rock and roll music. In an age of fast fashion 18 Waits is a brand meant to be worn well, enjoyed, loved, and destroyed.
So, as you can imagine it brings us great pleasure to finally see this beloved brand finally open it’s doors here in Toronto. Situated in a former gallery space, the store is clean and uncluttered – with custom dark wood and black metal racks and shelves which allow our Canadian-crafted line of menswear. Not to mention the opening of the Flagship store also coincided with the launch of their highly anticipated kids collection, Hopper Hunter. “The highest quality clothing for the littlest people.” as they call it. The collection features miniature versions of their popular adult pieces, made from the same high quality fabrics so that Dad and child can match.