The BIG Give: New AXE Shampoos

The Big Give, is our way of saying thank you! Thank you for your continued support and encouragement. This blog was founded on the simple premise of evolutionizing Toronto men through fashion, arts and culture. You,…

Freshly Certified: AXE Contest

It is all about the first impression. With events like Jazz festival, Caribana and Gay Pride, this city is soon to be swarming with people from all over the country and world. What does this…