“We are privileged to be among the fashion greats who have been affiliated with H&M so far, and to be designing a collection appealing to fashion savvy, street smart women, and to be including some great pieces for men, too. Jimmy Choo will bring to H&M a sophisticated, fashion forward, accessible and glamorous collection – the perfect party pieces to buy now and then wear out that night!” Tamara Mellon, founder and president of Jimmy Choo
As one of the brands that really pushed the concept of collaboration into the limelight, H&M had been bringing shoppers coveted designs at affordable prices for a number of years now as they have previously collaborated on collections with both pop icons and designers, including Madonna, Kylie Minogue, Stella McCartney, Karl Lagerfeld, Roberto Cavalli, Viktor & Rolf and Matthew Williamson. However, so far all the collaborations had been more apparel centric than anything else, as the focus had been placed on clothes. This fall, H&M will be shaking things up a little with a new and first-ever footwear designer collaboration with British designer (and uber-coveted), Jimmy Choo for a touch of glamour. Though the collection will be based on the brand’s strong suits in footwear and accessories, there will be a women’s clothing line, mainly sexy party pieces for night-outs, to complement the shoes from this collaboration.
Also, if you are thinking this Jimmy Choo collaboration is only for women, we have exciting news. The collaboration also extends to menswear, and the design house will be drawing up a collection of shoes, bags and accessories for men.
This collection will be available in stores across the globe to dress men and women’s feet in accessible prices starting November 14 2009. Better start thinking of an excuse to skip work that day.
** from previous releases, the two stores in Toronto that most likely will get the H&M x Jimmy Choo collection are: Toronto Eaton Centre & Bloor Street. We will provide an update when available **