Creative alchemist and fashion designer Pharrell Williams visited Holt Renfrew’s Yorkdale store today Saturday, September 21 for a public appearance and live Q&A with Tanya Kim of CTV’s ETALK.
Celebrating the 10th anniversary of Williams’ premium menswear collection, Billionaire Boys Club (BBC), Holt Renfrew’s newly renovated Yorkdale location exclusively launched a Pharrell Williams inspired pop-up shop on September 9. The shop will be open until the end of October and the merchandise assortment includes BBC, BBC Black, Bee Line, Billionaire Girls Club and a BBC X Holt Renfrew collaboration of exclusive sweaters and tees for men and women. Holt Renfrew is also proud to carry his book, Places and Spaces.
“This is what ten years gets you” said Pharrell Williams. “Lands you in a place like this. When you come to Canada, Holt Renfrew is where you want to shop.”
The shop was personally curated by Williams and contains a visual installation of some of his most coveted personal items, including: Louis Vuitton “Millionaire” Sunglasses (2005; Pharrell x Moncler “Bulletproof” Vest (2010); Billionaire Boys Club Custom Swarovski Hooded Sweatshirt (2006); N.E.R.D Action Figure (2003); N.E.R.D Nike Dunk High Top Sneaker (2004); Pharrell Williams x Atelier WM Candle (2008); BAPE Baby Milo Diamond pendant by Jacob & Co. (2004); Pharrell “In My Mind” Promotional Paper Mobile (2001); Billionaire Boys Club “Diamond & Dollar” Backpack and much more.
The public is invited to visit Holt Renfrew Yorkdale to experience the in-store installation and shop Williams’ collections.